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how we conceptualise your brand at GAGA CREATIVE

Creating a successful long-standing brand can be a daunting task. It requires careful consideration of elements such as visuals, messaging, market positioning and most importantly, understanding the core values of your brand. Here at Gaga Creative, we understand the importance of these elements and the impact they can have on differentiating a great brand from a good brand.

Our team of experienced designers, developers and strategists will work closely with you to conceptualise, develop, create and establish your brand. We believe in the wonders of collaborative, co-created work and always listen to what your brand really stands for. We love the stories that inspire the birth of your brand and we often try to attach the roots of the brand to its personality.

We are not the “fast to market” or “hop on a trend” kind of thinkers. We believe that not staying in tune with a brand’s core value and latching onto to trends that lose their lustre with time could lead to a lot of design debt. Though trends are essential in creating nuances and appearing current, we believe that timeless brands are created with genuine authenticity.

Ok so let’s talk about the actual brand process –

We start with a conversation on what your brand is all about and how it evolved from a quick spark to a full blown concept. Our team then wander off into our little creative worlds to bring forth our own versions of branding ideas and brand personality. We then collab with you to co-create a brand you will love, we will love and your clients will absolutely love!

Our Artists hand craft your design at Gaga Creative

At our studio, we understand the importance of creating a well-conceived brand that resonates with your customers. Our team of experienced professionals work collaboratively to ensure each brand is carefully conceptualised and designed with a ton of creativity and relevance. We like our brands to look uniquely different with it’s own recognisable and relatable personality.

“FROM CREATING SMALL LOGOS TO ADVANCED WEBSITES, WE TRULY DO HAVE FUN WITH IT ALL”

– A NOT FORCED TO SAY THIS CO-WORKER

BRISBANE'S UNIQUE GRAPHIC DESIGN ARTISTS

At Gaga, we focus on building exclusive brand attributes that are very customised and hand sketched. Our artists and developers have a deep understanding of colours, composition, and typography and ensure the brand is represented well digitally and on printed assets.

We’re passionate about experimenting with new technologies/software and combining them with traditional tools. We tend to do things the old-school way – hand sketch stuff, draw things on our Ipads and then recreate them on digital tools. Yes, it’s time-consuming but we like to take our team to produce high-quality branding assets that you will be proud to show off!

Theory of design

Design is very subjective and as the general rule goes, "You can't please everyone" applies here. With the constant evolution of technology (especially AI in design) and trends, it's irrational to approach branding solely based on trends. We truly believe a brand can last the test of times when it's true to it's core values and ethos. We always take into account what our clients want, what the brand value is and co create ideas that are catchy, on trend, yet timeless.